Current & Past Client Roster

 





Reina Rebelde | Beauty Brand 

The FIRST makeup line celebrating Latina culture, launch in 2017! 

Mexican-born Founder and CEO of Reina Rebelde, Regina Merson left an established career as a Yale/University of Chicago-educated bankruptcy attorney in order to follow her passion and fill the void in the market for a makeup line that truly celebrates and honors Latinas at every step of their beauty rituals with products such as “Brava” one of the Bold Lip Color Sticks in an insanely pigmented red and “Tapatia” for one of the 4 Play Wet Dry Eye Color quads to honor the women from Guadalajara to the 2021 Glamour Magazine Best Drugstore Eyeliner Rebel Eye Definer Liquid in Chiflada. 

Each product was carefully curated and developed to give women a beautifully bold makeup collection that celebrates the unique cultural dualities that Latinas in the U.S. currently live. 

Reina Rebelde is currently carried at JCPenney nationwide, Macy’s.com, and has a long standing partnership with IPSY 

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OCOA Beauty | Hair Care

OCOA Beauty is a curly hair care line founded by sisters Nicol and Cory in 2021, both siblings are from the Dominican Republic, currently based in Reading PA. The brand is inspired by the sisters hometown San José de Ocoa, a mountainous province where their mother grew up.The word "ocoa" also means "a place between two mountains" in the indigenous Taino language, reflecting their connection to their land and heritage in the Dominican Republic,

Their mission is to help women find confidence in their authentic beauty and to end hair assimilation, the pressure to conform to straight hair standards. While providing high-end, clean curly hair care products designed to nourish and enhance curls while also celebrating Dominican heritage and Latinx culture. 

Notable Press




Hello Updo | Luxury Hair Accessories 

Founder Magdaline Hurtado started Hello Updo in 2019, after years of damaging her hair using hair ties that were not made for her hair type. She knew it was possible to make more inclusive and effective versions of go-to accessories, but they were either impossible to find or didn't exist at all. 

So Magdaline decided to take matters into her own hands by designing silk scrunchies in multiple sizes, known today as the "Biggish" and the "Smallish", to fit and protect different hair textures.

Over the past 6 years, she has expanded her haircare tools to a variety of 100% silk accessories including a head scarf better known as "The Pañuelo", bonnets better known as a "Gorro" which won Oprah's Best Bonnet for Beauty Sleep in 2024 and comes in two sizes smallish and biggish, and a silk pillow. 

Fueled by a commitment to inclusivity and wellness, Hello Updo sets the tone for what haircare tools should look like.

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